Job Skills - What is Cision?
What is Cision
For those looking to get into PR, you will see "Cision" as a hard skill requirement or desired skill. Cision software is a suite of tools designed to help businesses and organizations manage their public relations and communications efforts. The software includes a range of products and services, such as media monitoring, media outreach, social media management, and analytics.
Cision's media monitoring tool allows businesses to track mentions of their brand or keywords across traditional and social media channels. This includes tracking articles, blog posts, and social media mentions in real-time.
The media outreach tool helps businesses build media lists and distribute press releases and other materials to targeted journalists and media outlets. It also includes a media database with contact information for journalists and media outlets across the globe.
The social media management tool enables businesses to monitor and manage their social media presence across multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram. This includes scheduling posts, monitoring brand mentions and engagement, and measuring the effectiveness of social media campaigns.
Cision's analytics tool provides businesses with insights and metrics to measure the impact of their public relations and communications efforts. This includes tracking media coverage and sentiment, measuring social media engagement and reach, and identifying trends and opportunities for improvement.